Using Me As A Promotional Image: A Surefire Way To Doom Yourself?

I enjoy myself some Biba. It's good with gin, it's good plain and it's even good in some beer (seriously), but I have to doubt their marketing plan.

Unless their core demo is bearded, flannel and toque clad 20 somethings. Then it's a great idea.

http://www.drinkbiba.com/events.php

Thanks to Katelyn for pointing this out.